‘Mercedes-Benz CEO’ drives BMW right after his retirement? Mercedes-Benz finally replies in a hilarious way


Bavarian Motor Works, fondly known as BMW and Mercedes-Benz are two of the top automobile establishments in the world. Amidst all the healthy rivalry and differences they pride on, there are two things that bring them together: they’re both Germans and they have a knack for humor, especially with each other.

In lieu of the news of Mercedes-Benz CEO Dr. Z’s retirement, BMW released a video to congratulate him for his years of service. Quite the effort, don’t you think? 

Credit: Gregor Fischer I re:publica 2013

In the video, an almost too-good-to-be-true lookalike of Dr. Z, or Dieter Zetsche is documented on his last day at the office. Dr. Z hands in his badge at the front desk, is received by his employees at the lobby with waves of applause and standing ovation and is chauffeured back home in an all-time classic black Mercedes-Benz S-Class.

As the sedan drives away from his porch, Dieter is shown to sneak into his garage, with an older Mercedes awaiting him. But hold it right there! This is where BMW pulled the string.

Instead of the Benz, Dieter revs out a chic orange BMW i8 roadster, with the caption “Free at last”.

Credit: YouTube/BMW

We see what you did there BMW. The video continues to thank Dieter for the many years of inspiring competition, and finishes off with BMW’s emblem with the tagline “Sheer Driving Pleasure”.

You didn’t think Mercedes would let this slide, did you? Their comeback was a cheeky reminder that they’re still very much in the game, taking the opportunity to plug in their latest venture, EQ.

Dieter has held the position for 13 long years and will be succeeded by Ola Kallenius. He is well known for his signature mustache and quirky glasses. Watch the video below and enjoy a good laugh.

Credit: BMWBlog / Car and Driver


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